The article analyzes one of the key aspects of the representation of authorities, i. e. channeling their official image to the population. Based on the achievements of Russian historiography and information from published and newly found archival sources, it identifies ways and tools used by the Soviet Authorities to deliberately and purposefully construct the idea about itself in the minds of Soviet citizens in Siberia and effectively channel it during 1921–1929. Among the main translators of the official image of the Soviet authorities were such institutions as the Communist Party, Soviets, trade unions, the All-Union Leninist Young Communist League (Komsomol), various public organizations, media press, cultural and political educational institutions. The article shows that these translators used tools that generally can be divided into three groups. The first one is traditional or universal tools, including congresses, conferences, meetings, elections, theaters, museums, clubs, libraries, books, newspapers, and magazines. The second group – tools established by the Soviet regime, including illiteracy elimination organizations, Izba Chitalnya (“village reading rooms”), Soviet party schools, Peasant Club, and “red” corners. The third group – unique or innovative tools: “nomination”, patronage of the city over the village. The article concludes by arguing that in the early years of the New economic policy (NEP) the efficiency of the majority translators and tools of the representation of the Soviet authorities were limited. However, as the Central committee of the RCP(b) abandoned the emergency policy in Siberia and the economic situation in the country and in the region had been improved, their work and influence were gradually restored. Because of this, the authorities got back their abilities of self-presentation in different forms, in different languages, among urban and rural residents, men and women, Russians and national minorities, and literate and illiterate citizens.