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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">nguhist</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Новосибирского государственного университета. Серия: История, филология</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik NSU. Series: History and Philology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1818-7919</issn><publisher><publisher-name>Novosibirsk State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25205/1818-7919-2024-23-2-76-88</article-id><article-id custom-type="elpub" pub-id-type="custom">nguhist-1858</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫКОЗНАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Ассоциативный эксперимент как вспомогательный метод выявления особенностей лингвоцветовой картины мира казахов</article-title><trans-title-group xml:lang="en"><trans-title>Associative Experiment as an Auxiliary Method to Identify the Features of the Linguocolor Pictures of the Kazakh World</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4578-6591</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кошкарева</surname><given-names>Н. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Koshkareva</surname><given-names>N. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Наталья Борисовна Кошкарева, доктор филологических наук, профессор </p><p>Scopus Author ID 57216875150WoS Researcher ID M-2704-2018 </p><p>Новосибирск </p></bio><bio xml:lang="en"><p>Natalia B. Koshkareva, Doctor of Sciences (Philology), Professor </p><p>Scopus Author ID 57216875150WoS Researcher ID M-2704-2018 </p><p>Novosibirsk </p></bio><email xlink:type="simple">koshkar_nb@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4828-3110</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абжапарова</surname><given-names>М. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Abzhaparova</surname><given-names>M. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Майя Даулеткызы Абжапарова, кандидат филологических наук </p><p>Scopus Author ID 58118552900 </p><p>Астана </p></bio><bio xml:lang="en"><p>Maya D. Abzhaparova, Candidate of Sciences (Philology)</p><p>Scopus Author ID 58118552900</p><p>Astana </p></bio><email xlink:type="simple">abzhaparovamd@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт филологии Сибирского отделения Российской академии наук</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Philology of the Siberian Branch of the Russian Academy of Sciences</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Товарищество с ограниченной ответственностью «Astana IT University»</institution><country>Казахстан</country></aff><aff xml:lang="en"><institution>Limited Liability Partnership “Astana IT University”</institution><country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>21</day><month>02</month><year>2024</year></pub-date><volume>23</volume><issue>2</issue><fpage>76</fpage><lpage>88</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кошкарева Н.Б., Абжапарова М.Д., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Кошкарева Н.Б., Абжапарова М.Д.</copyright-holder><copyright-holder xml:lang="en">Koshkareva N.B., Abzhaparova M.D.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://nguhist.elpub.ru/jour/article/view/1858">https://nguhist.elpub.ru/jour/article/view/1858</self-uri><abstract><p>Анализируются результаты, полученные в ходе психолингвистического ассоциативного эксперимента (АЭ), проведенного в 2021 г. с аудиторией студентов, для которых казахский язык является родным. К базовым цветообозначениям в казахском языке отнесено 8 лексем: қара ‘черный’, ақ ‘белый’, көк ‘синий’, қызыл ‘красный’, сары ‘желтый’, қоңыр ‘коричневый’, жасыл ‘зеленый’ и сұр ‘серый’ ‒ на основе их частотности, непроизводности, прозрачности лексического значения, широкой сочетаемости со словами разных семантических классов и словообразовательной продуктивности. АЭ показал, что значительная доля устойчивых ассоциаций лежит в эмоциональной, духовной и интеллектуальной сферах, тогда как предметы окружающего мира как эталоны для цветообозначений представлены большим количеством единичных, индивидуальных ассоциаций.</p></abstract><trans-abstract xml:lang="en"><sec><title>Purpose</title><p>Purpose. General aim of this article is the structuring of the functional-semantic field of color terms in the Kazakh language.</p></sec><sec><title>Results</title><p>Results. The article analyzes the experimental results obtained during the psycholinguistic association experiment (AE) conducted in 2021 with students being native Kazakh speakers. The Almaty Corpus of the Kazakh language was used for determining the frequency of basic adjectives in the Kazakh language. There were assigned 8 lexemes as basic color terms in the Kazakh language: қara ‘black’, ақ ‘white’, kok ‘blue’, kyzyl ‘red’, sary ‘yellow’, қоңыр ‘brown’, zhasyl ‘green’ and sur ‘grey’ ‒ on the basis of their frequency, non-derivation, transparency of lexical meaning, wide compatibility with words of different semantic classes and word-formation productivity. The conducted associative experiment was aimed to identify the standards of basic color designations rooted in the linguistic consciousness, as well as the respondents' original reactions to color.</p></sec><sec><title>Conclusion</title><p>Conclusion. The application of the associative experiment revealed the features of the linguistic picture of the world of the Kazakhs in terms of the color representation of reality. The use of AE made it possible to obtain information about different levels of color awareness, which allows clarifying and verifying one of the possible ways to study color designations. A significant proportion of stable associations lie in the emotional, spiritual and intellectual spheres, whereas objects of the environment acting as standards for color values are represented by a large number of single, individual associations.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>ассоциативный эксперимент</kwd><kwd>казахский язык</kwd><kwd>символика цвета</kwd><kwd>цветообозначения</kwd></kwd-group><kwd-group xml:lang="en"><kwd>associative experiment</kwd><kwd>associations</kwd><kwd>research</kwd><kwd>Kazakh language</kwd><kwd>lexemes</kwd><kwd>method</kwd><kwd>color symbolism</kwd><kwd>color</kwd><kwd>color perception</kwd><kwd>colordesignations</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Дмитрюк Н. В. Ценностные ориентиры в языковом сознании казахстанского социума: постановка проблемы // Science and World. 2014. Vol. 2, no. 4 (8). 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