Personal data is a complex and multi-component term that reflects all the contradictions in the development of information technologies and their impact on the lives of citizens. In the current circumstances, the activities of the media are influenced by the changing personal data regulation, and the work of journalists in the field of getting, processing, and dissemination of information is complicated. The article analyzes the specifics of the use of personal data in media materials. An analysis of judicial practice shows that in the conditions of legislation on personal data, the media is able to carry out professional activities and protect their rights, however for effective work, editorial staff needs legal knowledge in the field of working with personal data.

New legal expertise is required from journalists. Firstly, it is necessary to correctly understand the essence of the term personal data as a collection of information identifying a particular person. At the same time, it is important to take into account possible combinations and security of personal data.

Secondly, the nature of the information to publish is important. For example, if the dissemination of personal data is carried out when highlighting a problem of public interest. This principle avoids depersonalization of important information but requires conscientiousness and good faith in the preparation of material. However, the reality is that in each case the understanding of the public interest of journalists does not always coincide with the understanding of the courts.

Thirdly, it is crucially important to know how information was obtained and to assess the validity of the actions of journalists and sources in obtaining and transmitting information adequately. If the information is placed on public information resources following the current legislation, it is a legitimate source of information. This applies to information prepared by the press services of state organizations and departments, press releases posted on the websites of state authorities, information, disclosure, and publication of which is carried out in accordance with federal laws. Obtaining consent to disseminate information about a person from this person is also one of the most important rules that journalists, especially beginners, often forget about. Sometimes this is enough to avoid possible legal claims. The identity of the personal data subject who has become the object of journalistic material and its socio-professional status are also significant facts.