Information Agenda at Entertaining Radio Stations on the Example of “Radio Dacha”

Abstract

Radio content is central to the formation of the broadcast programming grid. News releases, depending on the format of the radio station, are broadcast regularly: every 15 minutes, every half hour, every hour. And also the format of the media affects the specifics of the compilation and layout of the news block. The functional features of news broadcasting of information radio stations are, first of all, the “depth” of news feed with the possibility of a detailed description of current events, inclusion of expert comments and ratings in the issue. In turn, for entertainment radio stations, a certain “narrowness” of information broadcasting is inherent, which should correlate with the format of the media and the age of its target audience. In order to indicate the information agenda on entertainment radio stations, the author analyzes it using the popular “Radio Dacha” as an example. The purpose of this study is to identify the functional features and characteristics of the news releases broadcast on “Radio Dacha”. To conduct the study, the method of included observation and content analysis of news releases on radio stations from April 2011 to December 2019 were used. The study showed that it is the format of the radio station that plays a key role in the formation of news releases. The layout is also affected by the target audience and program policy of the radio station. Listeners are told about the pragmatic but exciting side of life. The news is broadcast on the main agenda in Russia and the world in a short but capacious format that echoes the rhetoric of the ruling political party. Based on what, we can draw the following conclusion: there is informational content on “Radio Dacha”, but news release is rather an actual infotainment program without a “depth” of information material.